An electric toothbrush made for dogs
A powered brush shaped for a dog's mouth rather than yours: soft bristles, a gentle head, and a handle you can hold steady while your other hand is busy holding a dog. Dental care for the family pet, done at home, in the quiet part of the evening.
Ready when you are
It is not on sale yet, so this is a place-holder in the nicest sense of the word.
Brushing is the part of dental care that happens at home
A dog's mouth works hard every day — chewing, carrying, chewing again — and plaque settles in the same quiet places it does in ours: along the gum line, and around the back teeth where nobody looks.
Dogs are also stoic about their mouths. Discomfort rarely shows until it is obvious, which is why a short, regular routine is worth more than an occasional big effort.
That routine is the whole point of this brush: gentle enough to use daily, and simple enough that daily actually happens.
A calm, close-up look at the brush in a dog's world — soft even studio light, a shallow depth of field, and nothing in the frame competing for attention.
What a powered brush changes
A human toothbrush in a dog's mouth is the wrong shape, the wrong stiffness and the wrong reach. Four things are different here.
Softer bristles
Rounded, soft filaments chosen with gum tissue in mind, not the stiff bristles made for enamel the size of ours.
A head that reaches back
Shaped for a muzzle, so the molars at the back get the same attention as the teeth you can actually see.
A gentler motor
Powered, but tuned to hum low rather than whine. Noise beside the ear is usually what ends a brushing session early.
One button
Nothing to set up, nothing to read, no modes to choose between. You have one free hand; that is all it asks for.
Brushing, in three steps
The first week is about the dog getting used to the idea. The brushing part is easy once that is settled.
- 1
Let them meet it switched off
Let your dog sniff the brush and lick a little dog toothpaste off your finger. Nothing else has to happen on day one.
- 2
Start at the front, for seconds
Lift the lip, touch the brush to the front teeth, count to five, then stop and make a fuss of them. Short and positive beats thorough.
- 3
Work backwards over a week or two
Add a few seconds and a few more teeth each evening until you are reaching the molars. Once it is part of the evening, it stops being a negotiation.
Made for ordinary dog owners, at home — not for a clinic or a grooming table.
No training course, no technique to master. If you can clip a lead on, you can use this.
The practical bits
Anything we cannot answer properly yet — price, sizing, shipping — we would rather leave alone until we can.
The brush is nearly ready.
There is no price to quote and no date to promise yet. When it goes on sale, it happens right here — one button, same as the brush.
Full details to follow.